Fulfilled by Amazon (FBA) bundling services are a popular offering provided by e-commerce fulfillment providers. This service allows sellers to bundle multiple products and sell them as a single unit on Amazon’s marketplace. This can be an excellent way for business owners to increase their sales and revenue while providing customers with a convenient shopping experience.
What are FBA Services?
FBA is a storage and shipping service that Amazon offers to help business owners sell their products. Businesses ship their goods to Amazon’s fulfillment centers designed for FBA services, where Amazon handles receiving, picking, and packing the products in the center before sending them to the customer. Amazon also handles returns, refunds, and customer service.
However, before this process starts, your products need preparation that adheres to Amazon’s FBA services. Instead of figuring out how Amazon wants your labels or products packaged, you can leave that to the Global Docks team. Our staff knows the ins and outs of FBA prep, so you can focus on other aspects of running your business.
Understanding Amazon Product Bundling
An Amazon product bundle is when you sell two or more complementary products together in one listing. The bundled product is listed on Amazon’s marketplace as a new product with its unique ASIN (Amazon Standard Identification Number). Customers can then search for and purchase this new bundled product, just like any other product on Amazon. An Amazon product bundle offers value and convenience to customers because they can get everything they need with one click.
However, the process can become quite demanding whether you want to bundle products on Amazon or ship singular products. Amazon is the top U.S. e-commerce giant with the largest market share. So, it only makes sense that it has detailed shipping and packaging guidelines.
Stand Out By Offering Your Customers Unique Product Bundles
One of the key benefits of using FBA bundling services is that it can help sellers to stand out in a crowded marketplace. By creating unique bundled products, sellers can differentiate themselves from their competitors and offer customers something they can’t find elsewhere. This can be especially useful when selling products in a saturated market, and it is difficult to differentiate your items based on price or product features alone.
Streamline Your Fulfillment Operations with FBA Bundling
Bundling services from Global Docks can help reduce the time and resources sellers need to invest in order fulfillment. When you can trust a third-party e-commerce fulfillment provider to manage the details of your bundling and packaging for Amazon, you can focus on other areas of your business.
A Few Amazon Bundling Guidelines
Amazon has precise bundling guidelines that must be followed. Here are a few of Amazon’s basic bundling guidelines:
- Bundles must consist of items that enable or enhance the use of other products or provide convenience to customers (e.g., offering a kit with shampoo, conditioner, and a curl-enhancing cream)
- Sets consist of multiple single items identified by a unique Amazon Standard Identification Number (ASIN) or Universal Product Code (UPC) and sold together as a unique offering. A pre-packaged kit or pack with multiple products identified by an ASIN/UPC is NOT a bundle.
- A bundle must have a standard product identifier or manufacturer part number that stands alone. The identifier of any individual item cannot serve as the identifier for the entire bundle. Otherwise, Amazon will remove the listing. In other words, you must create a UPC for each bundle you make.
There are additional rules to follow, such as packaging the bundles properly, ensuring that the barcodes are legible and scannable, and including expiration dates in the proper format. If you feel overwhelmed by these rules, leaving these complex tasks to a third-party logistics provider (3PL) such as Global Docks is best.